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Today goes green by shipping camera crews to the ends of the earth

November 2, 2007

On Monday the Today show will be broadcasting from Greenland, Antarctica, Ecuador, and New York as a part of NBC’s “Green is Universal” initiative.

Does anyone else see the irony?

My last post, Planes, Trains, and really big Automobiles, found that a 300 mile flight released 160 lbs of carbon into the atmosphere per person, 6 times what would be released per person for a train ride. But NBC is sending three personalities and production crews over 14,000 miles by air (I’m guessing there isn’t a bus to the South Pole). That is a massive release of carbon for a “green” initiative.

Granted, they are trying to raise awareness about the state of the planet and will certainly broadcast their message into millions of homes. But is there a less costly way? Or is this expenditure justified?

My next post will be Monday. Have a good weekend!

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One comment

  1. […] “Green is Universal” week is coming to a close.  I still have to agree with my earlier post that shipping camera crews all over the globe was a little extravagant, but I have to admit I […]



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